It begins with your headline before you start the journey of your thoughts that are put forth in the article that follows. Using right keywords will ensure that you hit the right target. Keep this in view when putting together your keyword phrases list:
To begin with, it is important to understand what your business needs are and what are the primary objectives. For this, we use the right keywords so that Google pulls up your site to the front list of search items whenever a user or customer types it in the browser.
For example, as a part of your business, you want to sell a white t-shirt for ladies. To appear on the top pages of Google’s search results your content should be filled with keywords and phrases such as “buy white t-shirts for ladies”, “attractive white t-shirt for ladies”, “ladies white t-shirt prices”, etc.
Further, where the number of products and services that you offer is expansive and you have an exhaustive range then you would be looking at a wider market. You may likely target shoppers at various stages of sales such as those who are researching for some specific products, those reading reviews about products and those comparing prices of products from different sources.
You can divide them into different groups and split them into buyer type, buyer stage, product type or region. Avoid keywords that are an extension of what you have already. For example, when you have used “buy white t-shirts” it doesn’t make any sense in adding “buying white t-shirts”.
Refine your keyword list
Many businesses have the habit of assigning certain keywords each time they optimize their web pages. Often these keywords are not just about SEO but also about defining a company’s marketing campaign.
Some attributes to refine your keywords list are:
- Focus on some good phrases. Keep it simple to define your products and services in the best way possible.
- Avoid vanity keywords and use more specific keywords to come up in the rankings significantly.
- Product attributes such as colour, style, design, and shape, etc. should be spelt out.
- Unique problems that people experience which your product can solve.
- Anything specific or unique to your business.
Periodically review your target market
Just as technology changes and customer thinking changes, over a period of time words used also change. There will be new forms, abbreviations, and thoughts which are coined in daily conversation written and verbatim. To keep abreast of this you need to be aware of the performance of your product in the market. Is it still well received? For example, “mobile-friendly” has gained popularity with the introduction of smartphones and tablets. People use hand-held devices to gather information. So you need to keep moving with the changing times.